Why custom development?
There are thousands of free and low-cost ready-made themes for WordPress you can have up and running yourself in a short space of time, and for some people this is a great option. They do, however, have their limitations when it comes to creating sites fit for business.
Aesthetically speaking it’s extremely hard to find a pre-made theme that will adapt to your branding, and it’s often easy to tell when someone has used one because it looks generic. Many people also find that they’re trying to write content to fit the blocks allocated to them, rather than the design adapting to suit their needs. On a technical level they are also often bloated with unnecessary code and features that weigh your site down and go out of date causing security holes.
When we build a custom WordPress theme we start from scratch each time, adding only what is necessary and useful. All of the design-work is completely bespoke and tailored to your branding, so it is exactly the same approach we would take with a static coded site only with the flexibility of having a CMS available. Because we’re coding everything ourselves there’s very little that can’t be done, although we usually draw the line at marauding unicorns across the bottom of the screen.