Usually when you meet with a developer for the first time they will know very little about you or your business. That’s why it’s essential to make sure you set out who you are, what you do and what you want to achieve. It’s also important to make sure your goals are clear, after all how can you measure the success of a project with no aims?
In the initial stages, you may be talking to a number of different designers, in which case the benefit is obvious. You can send them all your brief and see what solutions, ideas and prices come back. You’ll find it quite difficult to get an accurate quote without an accurate brief. Otherwise it’s a bit like going to a builder and asking how much simply ‘a house’ will cost you.
If you’ve already chosen a designer though, you could and probably will end up covering many of the points in your brief whilst in conversation, but even then there is still a value in having everything written down. That way there can be no ambiguity. If you’ve said your new company colours are blue and white and your web designer comes back with something which is luminous pink, you’ve got proof that’s not what you asked for or expected. Equally, if you decide to make changes to the original scope, the designer can keep tabs too. Writing out your brief will also help you clarify things in your own mind, and it will be something to come back to as the project progresses.
The first thing you should include is a short overview of your company or organisation. Who are you? What do you do? Importantly, who are your clients and the people you work with? The kind of audience you will be targeting as a baker will be quite different to that of an accountancy firm, and the tone of your website will need to be tailored accordingly.
If you already have a website, try to include answers to these questions:
When it comes to talk about your new website, every project will be different, but a good starting point would be to consider: