How to: Use 301 Redirects When You Launch a New Website

How to: Use 301 Redirects When You Launch a New Website

17th May 2018

When you go live with a content reshuffle or complete redevelopment, chances are that not all of your pages will remain in their old locations. But it’s those old locations that will still be indexed in Google, linked from other sites, and possibly in your visitor’s bookmarks. If the addresses no longer exist, your users…

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How to: Set Up Free Website Tracking Using Google Analytics

How to: Set Up Free Website Tracking Using Google Analytics

3rd July 2016

Before you embark on any sort of marketing campaign or SEO work it’s vitally important that you have a way of gauging whether your efforts are working. That’s what tracking tools like Google’s free system, Analytics, do for you. They gather data about your site visitors so that you can assess how well your website is…

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Basic SEO Tips for Product and Service Pages

Basic SEO Tips for Product and Service Pages

11th January 2013

Product and service pages are core to most business websites. They tell prospective customers what you do and what you can offer. But how do you make the most of them from an SEO perspective? Here are a few basic tips to get you started. Service page SEO 1. Create individual service pages. You can’t…

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Going Beyond SEO: Content Marketing

Going Beyond SEO: Content Marketing

3rd October 2012

Almost every new client I quote for asks the same basic questions about SEO. How can I optimise my site for Google? How can I rank on the first page for my chosen keywords? How can I use search engines to draw visitors to my website? But few are actually asking the right questions. How…

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Basic SEO Check List

8th August 2012

Search engine algorithms are changing all the time, so sometimes it’s good to go back and give your website a little SEO health check. Here is a short check list to help make sure you’re still covering the basics. NB: I’ve taken it for granted that you’ve already got a pretty good idea what keywords…

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What is Search Engine Optimisation or SEO?

18th May 2011

Put simply, Search Engine Optimisation (or SEO) is about making search engines such as Google and Bing rank your site higher in their unpaid or ‘organic’ search results than your competitors. There are two main strands to this – onsite and offsite. Both are important and should be considered at the point of design, not…

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How Twitter Impacts Google

21st March 2011

With Google regularly updating search algorithms to ensure it’s delivering the most relvant and up to date content, it was only a matter of time before we started to notice the effects of social media, particularly Twitter, on our search results. Google have confirmed that they have not only added social and blog search channels,…

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Starting Out With Google Analytics

19th January 2011

Google Analytics is a free tracking tool that generates detailed website statistics. It’s easy to set up, easy to access and anyone can use at least its basic features. I integrate it with every website build, so here are a few practical ways of utilising its reports (other than simply checking how many hits you’ve…

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